About Jourdan's Jewels


Thanks for your interest in learning more about Jourdan's Jewels!

I am a one-woman show. I do all of the shopping, posting, social media, website, packing/shipping, emailing, etc. etc.
I am Jourdan Watts (@jourdan_3 on Instagram). I'd love for you to follow me. I am a mother of two - a boy and a girl. A wife. A sister to five siblings, plus an awesome sister-in-law whose face you will see all over my website. I work full-time at our local College doing Accounts Payable. I can't sit still for any length of time. I always have to be doing something. My latest venture is a podcast! You can follow @hardknocks.podcast on Instagram and check out my website.

I started Jourdan's Jewels the summer before my Senior year of High School (July 2010). Both my dad and bonus-mom had their own businesses when I was growing up and I always loved the thought of being able to do whatever I wanted. Being my own boss. You can ask any of my parents, aunts and grandparents - I love to sell! I can remember when I was 5-7 years old, I would gather rocks from our gravel driveway and ask the neighbors if they wanted to buy some. I started out selling jewelry only (hence "Jewels" in the name). Then the $5 jewelry business came out and my jewelry sales went down, so I found some clothes and began selling them. From there, my business and inventory grew!

I sell women's clothing to help you to feel good about yourself. I love helping people (hence my podcast). I want you to be able to buy clothes that are ACTUALLY affordable. I really think about my prices - "would I pay $___ for this if I saw it in the store?" is a question I ask myself when buying.

I sell items for women of all ages and sizes. (Though curvy sizing is so hard to find. The things that are cute are so expensive and the things that are affordable are totally ugly.) I sell all the jewelry and accessories that you need to pull your outfit together. From the hat on your head to the shoes on your feet - you can find it here! I occasionally have a few things for your little princess, as well. I try not to buy anything I wouldn't actually wear! I hate to sound conceited here, but people are always stopping me and saying "oh, your _____ is so cute! Where did you get it?" And I am proud to say "I sell it!" I am always on the hunt for a good bargain, so I think that is one of the things that sets me apart from the rest. My prices.

I am located in Richfield, Utah. All inventory is in-stock and ready to ship (unless otherwise specified). It is all stored in my home. I did have a store for a little while, but the building sold and I have not been able to find another place. All items ship from my smoke-free home.

The models you see on the site are my friends, sisters and myself. You will see the three of us the most often.

This is my cute friend, Katrina.

This is my beautiful sister-in-law, Bailee.

This is me, Jourdan.

I am a member of an awesome community and have won Best Utah Boutique and Best Utah Online Boutique two years in a row. I also won Best of the Best Women's Clothing and Best of the Best Locally Owned Business in my hometown. All of those things are super exciting and I am honored that people love Jourdan's Jewels!

Thank you so much for taking some time out of your day to learn a little bit about myself and my business!

If you have any questions, comments or suggestions, please get a hold of me via email (jourdan.watts@gmail), Instagram, Facebook or my VIP Facebook Group!

 ♥ Jourdan

Shop the Collection

1 of 4